April 2011
1 post
I Am My Target Market
When I first started my personal training company, LifeStages Fitness, I hired a marketing consultant to help define vision, etc. The first thing she asked me was “Who is your target audience for your services?” A very reasonable question, but my smart ass retort was:“Anyone with money.” The marketing person suggested I pick a narrow, but deep market and voila, we had it: women and men over the...